Landing page
in Geneva

Landing pages have one purpose: to convert leads for your business with a simple and effective CTA (Call To Action). However, you can target these leads by using a specific content offer on each landing page.

Here are some examples in which a landing page can be used:

E-books

If you've written a blog post that introduces a topic your audience wants to learn about, you can satisfy their interest in that topic by expanding on it in an e-book. Using a landing page, you can put this resource behind a lead capture form. Once your visitors fill out the form, they can access the content.

Online training or certification

A common use of landing pages is to promote online courses.

With these pages, you can invite new students to enroll in a course you offer. This type of content adds value to the customer experience: they will have more access to you through a private channel such as email to discuss the course content and get additional information.

Invitation to an event

Like online courses, events require you to collect information about your audience so they can receive updates before the event. An event website can have its own individual landing pages to turn interested prospects into event attendees and leads.

Promotion of an application

Developing a mobile app for your product not only improves the customer experience, it also gives your business another way to capture leads. A lead-optimized landing page that invites users to download an app is quite common. You can then harvest this data to get information about who visits the landing page and downloads the app, and then use that data to make your landing page even more effective.

Of course, this list is not exhaustive and landing pages can be used for any service or product you want to promote.