SEO positioning is one of the most requested services by companies nowadays. You may think that it is a new service or that it has only been around for a few years. This is not the case. SEO has been used since the existence of telephone directories or business directories such as the yellow pages.
The lists were previously sorted alphabetically, so to appear first, you had to choose a company name beginning with "A".
With the advent of the internet, the landscape has changed and today, instead of looking in a business directory, you search on Google. So you want to be first when someone searches for your products or services.
By reading this, you may already have an idea of what SEO is, but let's dive a little deeper into the subject!
What is SEO positioning?
SEO stands for "Search Engine Optimization" in English or search engine optimization in French. SEO seeks to improve the organic positioning of a web page in search engines.
To improve the positioning of a website, it is necessary to perform a series of actions on the site. We can divide these actions into two main blocks: the SEO on page and off-page.
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SEO on page
The SEO On Page also called SEO On Site, are all those actions that depend on us.
That is to say, it is all the actions that can be performed within a website. For example, the study of keywords, the optimization of URLs, titles, meta-titles and meta-descriptions, the density of keywords, structured data, etc.
Off page SEO
Off-page SEO is all the actions that do not depend directly on what we do within our website. This includes all external factors such as links, social networks, mentions, etc.
Both blocks are important. Although you will see that many professionals say that it is not necessary to work on the inbound links of a website, this is not quite true. Therefore, you have to be very careful when buying them if you do not want to be penalized by Google. It is therefore necessary to develop a linking strategy that seems natural to the eyes of search engines.
In addition to these two major blocks, referencing can also be differentiated as follows:
White hat SEO
White Hat" SEO techniques are those that strictly follow Google's guidelines.
Black hat SEO
Black Hat SEO, as you can imagine, are those techniques that try to position a website based on tricks or practices that are not well seen by search engines and can therefore be penalized.
Why should you start working on your SEO?
On the Internet, it is very important to be first if you want to attract customers. In fact, the first position gets about 30 % of clicks. This means that if you are first, you have more chances to sell than if you are positioned second, third, ......
The referencing is necessary to help the search engines to better understand the content of your website and determine whether or not it is relevant to users. It will help search engines to better rank your website for the products and services you offer.
With that in mind, let's look at what the data says. Every hour, an average of 1.4 billion searches are performed worldwide. Of those searches, 70 % of clicks are on organic results and over 75 % do not make it to the second page.
As you can see, SEO is the best way for users looking for the services or products you offer to find you.