SEO, or natural referencing, is the very basis of your presence on the Internet. Because, if your SEO is bad, you will be invisible to your future customers. And it's not just about keywords.
Indeed, did you know that one out of three people do not go further than the first page during their searches, and that two out of three people do not go beyond the first page?
That's why it's important to appear on the first page, even the second. But, this can not be done without a little technique.
In the following lines, we will share with you five tips to optimize the natural referencing of your WordPress site. Enjoy your reading!
1. Create quality links
When the Google bot scans pages on the web, it is particularly sensitive to links back to your web page. The more your URL is on an external site, the more likely it is to rise in the ranks.
You will have to give priority to "dofollow" links. Indeed, only dofollow links will be taken into account by Google when determining your authority score.
This does not mean that you should neglect "nofollow" links. They allow you to build a natural link profile.
However, it is not always easy to be referenced by other sites through our URL. That's why it can be interesting to generate external links. That is to say from our website to another site.
On-page optimization and external links
This technique can be beneficial when people visit your site. Indeed, visitors will be able to consult links referring to a theme close to yours. Therefore, Google will make the link between this site and yours, and will be able to position you better in the results.
For example, you run a baking blog and you want to generate more traffic to your site. So, when you write your articles, you will insert links to web pages related to your activity. This way, Google will be able to associate your website with it.
2. Use an SEO plug-in
A good way to optimize your SEO is to use a dedicated plug-in. These tools are perfectly adapted to WordPress and allow you to search for trends, as well as generate search engine previews of your page.
Another advantage of SEO plug-ins is that you won't need to use any code, therefore they will save you a lot of time.
Some plug-ins allow you to analyze the SEO performance of your site. You will be able to modify your page and overview according to the SEO analysis of your plug-in.
3. Publish quality content
Another very effective way to improve your natural referencing is to publish quality content and this for several reasons.
First of all, you will be likely to keep a visitor on your site longer by publishing interesting content.
Then, don't forget to use keywords in your writing.
Repeat your key phrase several times throughout the page and strategically link to relevant sources and additional information. Most importantly, never sacrifice good writing for SEO. The best pages are written for the user, not the search engine.
4. Optimize image size
Another thing to consider for your site's SEO is image optimization.
Indeed, using images can be very beneficial for your website. However, the format and size of the file.
Images that are too large can slow down the loading time of your page, which in turn will hurt your search engine ranking.
To remedy this problem, resize or compress your images to optimize them.
You can also use your images to introduce keywords by naming them accordingly. For example, you could name an image "best fiduciary in Geneva".
You can also strategically use keywords in the title of your image as well as in the caption or description.
To make your life easier, we recommend downloading an image compression plug-in.
5. Optimize your site for mobile
In 2021, 92 % of the world's internet users will connect from a mobile device.
That's why it's essential that your site is mobile-friendly.
Indeed, most of your visitors will connect to your site through their cell phone. This means that if your site is not responsive, visitors will quickly get tired of a page that loads too slowly, or of content that is not adapted to the screen. In short, the experience will be poor and visitors may be less likely to spend time on your site.
Did you know that according to Google's algorithm, the time spent on your site has an impact on your ranking in the search results?
At Asixco, all our websites are responsive, and therefore perfectly adapted to cell phones and tablets.
What are you waiting for to optimize your website?
As we have seen, it is not so simple to increase your visibility in search engines. Indeed, we could cite hundreds and hundreds of tips, but the list would be too long. However, thanks to these five techniques, you can considerably improve your SEO.
But beware, a good SEO takes a lot of time to set up. Therefore, you could wait months before you see your score improve. But, it's worth it, because, it gives your organization real credit.