Complete SEO checklist 2023

You want to improve your website in 2023 in order to succeed in positioning yourself on the first page of the SERP? You are at the right place! This SEO checklist covers all the aspects of your site to take into account, combined with Google's ranking signals.

We will cover here the on-page, off-page & technical SEO part.


Complete SEO checklist 2023

Basic optimization

Install an SEO plugin

If you want to improve your WordPress SEO, an SEO plugin is the place to start.

An SEO plugin offers many benefits to webmasters, including

  • Page analysis tool.
  • Technical optimization of WordPress for search engines
  • Creation of XML Sitemaps


Several plugins exist on the market. Among the best known, we find Yoast SEO, RankMath, or SEOPress.

By installing an SEO plugin, you can:

  • Create meta-descriptions
  • Update your robots.txt
  • Create a sitemap


Index your website

Once a site is created, Google, contrary to what we may think, does not detect it automatically. We will therefore have to submit the site in the Search Console in order to index all the pages and start our SEO optimization.

In addition, it will be necessary to submit new pages as soon as they are published.

Install Google Analytics

Statistics are extremely important for the development of your website. 

There are many analytics tools you can use to collect data about your website. The most popular version is undoubtedly Google Analytics.

Google Analytics allows you to track and understand your customers' behavior, user experience, online content, device functionality, and more. Google Analytics gives you the information you need to help shape your business success strategy, discovering things you probably didn't know about your site visitors.

Whether you have an e-commerce site or a storefront site, you want to understand your visitors' behavior to get better results.

For install Google Analyticsyou will simply need to insert the meta tag provided by Google in the section of your site.

On-page optimization

Identify your competitors

Checking the SEO of your competitors is an essential part of the SEO optimization of your site,

It is in fact highly recommended and can give you valuable insight into what to do and how to do it.

Whether you're unsure of your next step or just curious about how your competitors are doing, here are several ways to analyze your competition:

  • Go to Google and enter a query
  • Use an analysis tool such as Semrush

Identify your keywords

Keyword research helps you find the best keywords to target and provides valuable information about what your target audience is actually searching for on Google.

People use keywords to find solutions when they search online. Therefore, if your content is able to reach our audience when they search, you are likely to increase your traffic. So you need to target those searches.

Also, in the inbound methodology, we don't create content around what we want to tell people, but rather around what people want to discover. In other words, it's our audience that comes to us.

To identify your target keywords, once again, several tools, both free and paid, are available to you:

Analyze and optimize your site

After analyzing your keywords and competitors, you should know on which keywords you want to position yourself.

Next, you will need to ensure that each page is optimized for that given keyword. For this, you can use various free tools, such as the SEO Checker by Seobility but also compare your competitors' pages in the results.

Publish content regularly

In order to prove to Google that your site is relevant, you will need to publish content regularly, such as blog posts and new pages.

Optimize the speed of your site

The speed of your site is also a crucial element of natural referencing. To have a good loading speed, you will have to limit the images and compress them, optimize the CSS & Javascript files, etc. For this, you can use various WordPress plugins.

Off-page optimization

Create a quality backlink profile

Another essential aspect of SEO is the backlink profile of your site. You should focus on the quality of your backlinks (not the quantity) in order to demonstrate to Google that your site is qualitative and that other sites point to it.

You can create various links pointing to your site from online directories, guest posting sites, forums, etc.

What are you waiting for to optimize your website?

In 2021, 92 % of the world's internet users will connect from a mobile device.

That's why it's essential that your site is mobile-friendly.

Indeed, most of your visitors will connect to your site through their cell phone. This means that if your site is not responsive, visitors will quickly get tired of a page that loads too slowly, or of content that is not adapted to the screen. In short, the experience will be poor and visitors may be less likely to spend time on your site.

Did you know that according to Google's algorithm, the time spent on your site has an impact on your ranking in the search results?

At Asixco, all our websites are responsive, and therefore perfectly adapted to cell phones and tablets.

Discover how to make your website responsive in 8 steps.

What are you waiting for to optimize your website?

Good SEO takes a long time to work. Therefore, you might wait months before you see your score improve. But, it is worth it, because, it gives real credit to your organization.

Our experts in natural referencing/SEO are at your service to increase your visibility in search engines and help you find customers.


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